Brand Development for Cocktail Lounge
Special Edition Water Bottles-Menu Design
Marketing Materials

W Miami is a stylish hotel retreat in the heart
of Miami's vibrant Brickell district. The W brand
revolves around 4 passion points: fuel, music,
fashion & design. Revolving around these passions
points a series of water bottles were created to
enhanced the brand presence in the hotel.
The illustrations were derived from
the branded photography.

W Miami, needed a logo for their
Whisper Cocktail Lounge.
This cocktail lounge is 50 floors high at
W Miami's rooftop lounge. Miami's best DJs
keep the beat and is based on these up beat
vibrations a logo emerged. 
The holographic foil alludes to the light
of the night and vibrant lights of the Miami skyline.

Design: Karen Villalba
Creative Direction: Allison Reinhart
Creative Agency: The Workshop Collective
Client: Starwood Hotels & Resorts
Property: W Miami Brickell