TURNBERRY ISLE SKETCHES
Sketches-Brand Assets-Series Development
Illustrated a series of drawings representing
the 4 sections Don Soffer drew on a napkin.
The resort, marina, shopping and the two
Raymond Floyd redesigned championship
golf courses. A sketch on a napkin
began the transformation of what is known
as Turnberry Isle Resort & Country Club.
The main resort sketch is used in the
membership collateral materials.
Sketches are gestural and bold intended to
be used in various marketing materials.
Illustrator & Designer: Karen Villalba
Creative Agency: The Workshop
Client: Turnberry Isle Resort