The Daily Creative Food Co.

Branding-Stationery-Menu Design-Packaging 


Restaurant owner Adam Meltzer wanted
to rebrand his newspaper themed
eatery. The Daily Creative Food Co. 
was established in 2006, a concept revolving
around a character from the 1930's Clyde,
a young newspaper delivery boy
yelling "Extra,Extra."

Adam a New York native was looking for
a rebrand that was bold and memorable. 
The logotype, primary color palette, menu design
& textures were designed to reference the newspaper. 


Design: Karen Villalba
Creative direction: Jason torres
Client: Adam Meltzer